7 Big-picture Stats on the State of Digital Marketing

You might even say 'big picture, little screen,' since so much of what we've seen includes mobile! Here's a quick peek at figures that portend trends in digital commerce, social, & mobile...along with some food for thought on the opportunities for independent college stores. 1. By 2025, mobile commerce [...]

By |November 18th, 2021|Categories: ICBA Blog - General|0 Comments

In Their Own Words: Reasons to Attend The ICBA Conference

The Annual ICBA Conference is the most practical embodiment of ICBA's Vision for our Member Community: "Strong. Successful. Independent. Together." Each year ICBA conducts a post-Conference survey and includes the opportunity for attendees to comment on their Conference experience. Here are some of the responses received after the 2021 [...]

By |October 27th, 2021|Categories: ICBA Blog - General|0 Comments

Content Planning Help: Intriguing “Days of the Year”

Here’s a little extra info you can use to answer “What’s the date?” We’ve curated some recognizable, interesting, and out-of-the-box observation days/holidays as a social media planning resource for ICBA Members (There are many, many more!). Below are some of the days ; with this short list being far [...]

By |August 12th, 2021|Categories: ICBA Blog - General|0 Comments

Insights from the 2020 Sports Licensing & Tailgate Show

The ICBA team just returned from the 2020 Sports Licensing & Tailgate Show (SLTS) in Las Vegas. Here are their key insights and observations that are relevant for ICBA Members and that will affect the college store market: If you are not that familiar [...]

By |January 22nd, 2020|Categories: Conferences & Shows, ICBA Blog - General|0 Comments

What’s Up & Coming in Technology: The Best Takeaways from CES 2020 for College Stores

Jon Bibo represented ICBA at the 2020 Consumer Electronics Show (CES). He shares insights on what's up and coming in technology, and how college stores can benefit. Another CES is in the rearview mirror (of a self-driving car!). This was my 28th straight [...]

By |January 15th, 2020|Categories: Conferences & Shows, ICBA Blog - General|0 Comments

2019 ASD Market Week & Las Vegas Market: Highlights & Opportunities for College Stores

ICBA's Jon Bibo and Paula Haerr just returned from “Hot” Vegas, where they attended the Las Vegas Market and the ASD Market Week Conferences (after dealing with 113-degree temps in the shade, a city-wide swarm of grasshoppers, and flood warnings). Here are their observations and insights that impact ICBA [...]

By |August 13th, 2019|Categories: Conferences & Shows, ICBA Blog - General|1 Comment
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