ICBA PRIMEtime Conference for Exhibitors

Meet and network with the key retailers who buy and sell your products through private pre-scheduled meetings

Our Members and Vendor Partners get the best of both worlds when it comes to Networking, Education, & Programs. Stay tuned for Conference 2025 registration details by fall 2024 - save the dates for the ICBA 2025 Annual Conference & PRIMEtime at the Sheraton Grand Chicago Riverwalk, Feb 2-7, 2025 in Chicago! 


The perfect setting to make connections, build trust, and establish winning relationships!

ICBA PRIMEtime is an opportunity to meet directly with the decision-makers at top college stores throughout the US and Canada. With $1.4 billion in aggregate annual sales, ICBA’s 230+ members average nearly $6.3 million in sales per store. Compare that to the national average college store volume of $2 million per store and you'll see why you can't afford to miss this event!

The private PRIMEtime Buyer meetings give you the opportunity to interact with each ICBA Member Store in a way that is not available elsewhere in the industry. 


  • Select Your Product Category

    We offer a unique "all-inclusive" format with pre-scheduled 10- or 20-minute formal meetings in either a private suite or a more traditional tradeshow setting. With our all-inclusive format, you’ll have plenty of opportunities to network with our attendees, beginning with our Open House Preview Night and during all meals and social events.

  • Register to be an Exhibitor

    Watch for details this fall on ICBA 2025 Registration - at the Sheraton Grand Chicago Riverwalk, Feb 2-7, 2025 in Chicago!

  • Plan for Your Meetings

    Prior to the Conference, ICBA will send you a personalized meeting schedule to help you prepare for your meetings with Buyers.

  • Attend the ICBA Conference

    You're all set! Come to the Conference with everything you need to have productive meetings with Buyers from top college stores.


Representatives from stores of the following institutions attend:


Hope to see you at ICBA 2025 at the Sheraton Grand Chicago Riverwalk, Feb 2-7, 2025 in Chicago!