ICBA PRIMEtime Conference for Exhibitors

Meet and network with the key retailers who buy and sell your products through private pre-scheduled meetings


The perfect setting to make connections, build trust, and establish winning relationships!

ICBA PRIMEtime is an opportunity to meet directly with the decision-makers at top college stores throughout the US and Canada. With $1.8 billion in aggregate annual sales, ICBA’s 200+ members average just under $8 million in sales per store. Compare that to the national average college store volume of $2.4 million per store and you'll see why you can't afford to miss this event!

The private PRIMEtime Buyer meetings give you the opportunity to interact with each ICBA store in a way that is not available elsewhere in the industry. 


  • Select Your Product Category

    We offer a unique format with pre-scheduled 10- or 20-minute formal meetings in either a private suite or a more traditional tradeshow setting. With our all-inclusive format, you’ll have plenty of opportunities to network with our attendees, beginning with our Open House Preview Night and during all meals and social events.

  • Register to be an Exhibitor

    ICBA 2021 Registration opens in Summer 2020!

  • Plan for Your Meetings

    Prior to the Conference, ICBA will send you a personalized meeting schedule to help you prepare for your meetings with Buyers.

  • Attend the ICBA Conference

    You're all set! Come to the Conference with everything you need to have productive meetings with Buyers from top college stores.


Pricing for exhibitors depends on the type of product you sell and the type of registration you select (10 or 20-minute meetings in the PowerHall or PowerSuites, or Platinum or Gold Strategic Partner). Full pricing details for ICBA 2021 will be available in Fall 2020.


What to increase your brand's visibility at the ICBA 2021 Conference? A number of sponsorship opportunities will be available, including meals, parties, receptions, and much more. A list of sponsorship opportunities will be available in Fall 2020.


Representatives from bookstores of the following institutions attended ICBA 2020:



Paula Haerr, Vice President Programs & Services, PaulaHaerr@ICBAinc.com

SAVE THE DATE: February 4-17, 2021

Registration opens Fall 2020. Details coming soon!