ICBA LEADING EDGE

The ICBA Leading Edge is a program available to all ICBA Member Stores who seek to participate in low-risk pilot programs and/or join “no obligation” exploratory “focus groups” (via webinars) for new vendors or service-providers that are being considered for ICBA program development. The group of participating ICBA Member Stores will likely vary for each opportunity.

HOW IT WORKS:

Step 1

ICBA Leading Edge Member Store participants are presented with the opportunity to attend a webinar introducing a new concept/product/program for the college market.
Step 2

A representative from the presenting company conducts a webinar describing the proposed program.
Step 3

ICBA Leading Edge Member Store participants provide feedback on the products and decide whether to "learn more" about the program to determine potential participation in a pilot program within their own store.

PAST LEADING EDGE PRESENTERS INCLUDE:

Montage of logos for the companies: Kendra Scott, Newbridge Marketing, Sensepass, Sezzle, Snackmagic, and Vidgo

Members interested in volunteering for the ICBA Leading Edge can contact Denise Walsh at DeniseWalsh@ICBAinc.com.