ICBA LEADING EDGE
The ICBA Leading Edge is a program available to all ICBA Members who seek to participate in low-risk pilot programs and/or join “no obligation” exploratory “focus groups” (via webinars) for new vendors or service-providers that are being considered for ICBA program development. The group of participating stores will likely vary for each opportunity.
HOW IT WORKS:
Step 1
ICBA Leading Edge participants are presented with the opportunity to attend a webinar introducing a new concept/product/program for the college market.
Step 2
A representative from the presenting vendor company conducts a webinar describing the proposed program.
Step 3
ICBA Leading Edge participants provide feedback on the products and decide whether to participate in a pilot program within their own store.
PAST LEADING EDGE PRESENTERS INCLUDE:
Members interested in volunteering for the ICBA Leading Edge can contact Jon Bibo at JonBibo@ICBAinc.com. Vendors interested in the ICBA Leading Edge opportunity can contact Paula Haerr at PaulaHaerr@ICBAinc.com.