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ICBA LEADING EDGE

The ICBA Leading Edge is a program available to all ICBA Members who seek to participate in low-risk pilot programs and/or join “no obligation” exploratory “focus groups” (via webinars) for new vendors or service-providers that are being considered for ICBA program development. The group of participating stores will likely vary for each opportunity.

HOW IT WORKS:

  • Step 1

    ICBA Leading Edge participants are presented with the opportunity to attend a webinar introducing a new concept/product/program for the college market.

  • Step 2

    A representative from the presenting vendor company conducts a webinar describing the proposed program.

  • Step 3

    ICBA Leading Edge participants provide feedback on the products and decide whether to participate in a pilot program within their own store.

PAST LEADING EDGE PRESENTERS INCLUDE:

ICBA Leading Edge Presenters

Members interested in volunteering for the ICBA Leading Edge can contact Jon Bibo at JonBibo@ICBAinc.com. Vendors interested in the ICBA Leading Edge opportunity can contact Paula Haerr at PaulaHaerr@ICBAinc.com.