ICBA Marketer2Marketer Discussions are an opportunity for those leading in-store and digital marketing efforts to connect and share ideas. Marketer2Marketer networking calls in the fall and spring complement the valuable “Smartest Thing” networking sessions that take place each year in-person at the ICBA Conference.

Our next MARKETER2MARKETER DISCUSSION will take place in November 2023

Members, join us for events, including upcoming Marketer2Marketer Networking Discussions! ICBA Member Stores, check that you are logged in so you can view and register.


Download written recaps of any calls you may have missed. Note that the Marketer2Marketer calls are summarized along with the Buyer2Buyer, Store2Store, & POS calls, so scroll through the below PDFs to find the Marketer2Marketer summaries. Many of the others calls also touch on aspects of marketing, and may be worth reviewing as well.  

November 2023
June 2022
October 2020
June 2020


The Smartest Thing, as part of the Buyer2Buyer programming, gathers campus store professionals for collaborative discussions at the annual ICBA Conference. During the Smartest Thing session, participants reflect on the past year, sharing what worked and what didn't. Buyers have the opportunity to learn from one another and even crowdsource solutions to their current problems. At the end of the session, participants discuss what they're planning to try next. Each participant then writes down the "Smartest Thing" they heard that day to share with the rest of the group and to take back to their store. 

ICBA The Smartest Thing