MARKETER2MARKETER DISCUSSIONS
ICBA Marketer2Marketer Discussions are an opportunity for those leading in-store and digital marketing efforts to connect and share ideas. Marketer2Marketer networking calls in the fall and spring complement the valuable “Smartest Thing” networking sessions that take place each year in-person at the ICBA Conference.
Our next MARKETER2MARKETER DISCUSSIONS will take place in November 2026
Members, join us for events, including upcoming Marketer2Marketer Networking Discussions! ICBA Member Stores, check that you are logged in so you can view and register.
PREVIOUS MARKETER2MARKETER CALL RECORDINGS
You can watch any previous Networking Calls on demand, including marketing topics. When Members are logged in, the link to view videos from the last two Networking Call cycles is visible below, along with the requisite password!
THE SMARTEST THING
The Smartest Thing, as part of the Buyer2Buyer programming, gathers campus store professionals for collaborative discussions at the annual ICBA Conference. During the Smartest Thing session, participants reflect on the past year, sharing what worked and what didn't. Buyers have the opportunity to learn from one another and even crowdsource solutions to their current problems. At the end of the session, participants discuss what they're planning to try next. Each participant then writes down the "Smartest Thing" they heard that day to share with the rest of the group and to take back to their store.
