MARKETER2MARKETER DISCUSSIONS
ICBA Marketer2Marketer Discussions are an opportunity for those leading in-store and digital marketing efforts to connect and share ideas. Marketer2Marketer networking calls complement the valuable “Smartest Thing” networking sessions that take place each year in-person at the ICBA Conference.
JUNE 2021 MARKETER2MARKETER DISCUSSION
Join us for the June 2021 Marketer2Marketer Networking Discussion! ICBA Member Stores, check that you are logged in so you can register.
MARKETER2MARKETER CALL RECAPS
Download written recaps of any calls you may have missed. Note that the Marketer2Marketer calls are summarized along with the Buyer2Buyer, Store2Store, & POS calls, so scroll through the below PDFs to find the Marketer2Marketer summaries. Many of the others calls also touch on aspects of marketing, and may be worth reviewing as well.
THE SMARTEST THING
The Smartest Thing, as part of the Buyer2Buyer programming, gathers campus store professionals for collaborative discussions at the annual ICBA Conference. During the Smartest Thing session, participants reflect on the past year, sharing what worked and what didn't. Stores have the opportunity to learn from one another and even crowdsource solutions to their current problems. At the end of the session, participants discuss what they're planning to try next. Each participant then writes down the "Smartest Thing" they heard that day to share with the rest of the group and to take back to their store.
