Our Buyer2Buyer discussions are interactive, open discussions that give buyers the opportunity to exchange ideas, discuss top issues and trends of the day, and solve common challenges.

Buyer2Buyer calls take place each Fall and complement the valuable “Smartest Thing” networking sessions that take place in-person at the ICBA Conference. Calls are scheduled by product category or store demographics to ensure the ideas discussed are relevant and actionable.


  • Apparel, All Stores

  • Insignia & Non-Insignia Gifts, All Stores

  • Supplies, All Stores

  • Course Materials, Total Store Sales $4M and Up

  • Course Materials, Total Store Sales Up to $4M

  • All General Merchandise Categories, Total Store Sales Up to $4M

  • All General Merchandise Categories, Community Colleges

  • Tech Products, All Stores

  • Cosmetics, Stores with 100 sq. ft. or more dedicated to makeup & HBC counters/displays


Thank you to all who joined us for the Fall 2018 Buyer2Buyer Discussions. If you missed the calls or want to review what was discussed, check out the 2018 Buyer2Buyer recaps.


The Smartest Thing, as part of the Buyer2Buyer programming, gathers campus store professionals for collaborative discussions at the annual ICBA Conference. During the Smartest Thing session, participants reflect on the past year, sharing what worked and what didn't. Stores have the opportunity to learn from one another and even crowdsource solutions to their current problems. At the end of the session, participants discuss what they're planning to try next. Each participant then writes down the "Smartest Thing" they heard that day to share with the rest of the group and to take back to their store. 

ICBA The Smartest Thing