The Independent College Stores Report (ICSR) is a joint project of ICBA and the Large Stores Group (LSG) and represents the most comprehensive financial survey of independent stores. The data reported in the ICSR offer a current snapshot of the independent college store channel and reflect the trends that are redefining our businesses.

Many members use the data as part of their effort to evaluate the performance of their stores and to plan strategy for the future. While performance goals and business objectives will vary from store to store, the ICSR offers comparative data that you can use to measure your progress and set benchmarks for key performance indicators.

The ICSR data and results are confidential and are available only to ICBA Members and LSG Members who formally submit their store's ICSR Survey data.



The 2023 ICSR Financial Survey has closed and the 2023 Report was released. If you completed the 2023 Survey and did not receive a copy of your report, or aren't sure how to access it, please email us at ICSR@ICBAinc.com.

Watch for details about the 2024 Survey in Fall 2024.


Each year, the ICSR Awards Committee reviews ICSR Survey results in each product category and identifies stores that have achieved sustained high performance. The Awards Committee considers sales, gross margin, inventory turns, and other key performance metrics. The Committee also interviews the management teams at these high performing stores to get additional insight into strategies and decisions that led to success. The ICSR Awards are announced and award-winning stores are recognized at the Annual ICBA Conference.

Award Categories Include:

Congratulations to the 2022-2023 ICSR Award Winners!

Excellence in Course Materials Management

The Duck Store, serving the University of Oregon

From 2018-19 to 2022-23:

  • Sales Increases in all facets of the Course Materials
  • New, Used, Custom, Rentals, Digital, & Total
  • Massive Margin increase over Last Year
  • Greatly improved overall Total Store Income
  • Improved Course Materials ICSR Ranking in both GM Ratio and Inventory Turnover
University of Oregon logo with big yellow O

Excellence in Technology Product Management

Iowa State University Bookstore

Iowa State University Bookstore

From 2018-19 to 2022-23:

  • Increased Sales 30% over 5 years to over $10M in 2022-2023
  • Increased Turns from 8.4 last year to 16.9 this year
  • Implemented M1 reporting for comprehensive and efficient data analysis which facilitated reduced inventory, increased turns, and improved margin
  • Streamlined processes to enhance overall workflow and productivity
  • Utilizing a well-defined marketing plan to promote products effectively, with emphasis on scheduling regular emails, multiple times per month, to maintain consistent communication

Outstanding Insignia Product Performance

McMaster University Campus Store

From 2018-19 to 2022-23:

  • Increased Insignia product sales 35% over 5 years
  • Increased Margin nearly 10% over last year
  • Detailed Event & Promotional Planning
  • Leveraged Social Media to Enhance Awareness and Excitement leading up to launch.
  • Launched additional collections & expanded recognizable brands
McMaster University logo, red bird on golden shield
University of Illinois logo, orange with the big blue I

Illini Union Bookstore

From 2018-19 to 2022-23:

  • Increased Insignia product sales $1.3 Million year over year
  • Nearly doubled Turns for Insignia Products
  • Product – identified specific product categories and went deep in inventory(plush, basics, custom signs, headwear)
  • Added Staffing – able to finally add a General Merchandise manager and supervisor.
  • Winning sports teams and special event dates – prepped well and communicated with key stakeholders.

Excellence in Store Management

VolShop - The University of Tennessee Knoxville  

From 2018-19 to 2022-23:

  • Total sales increased 47%
  • Digital course materials sales increased 55%
  • Insignia sales increased 117%
  • Online transactions up 119%
  • Net Income increased 548%
  • Honorable mention in this category include:
  • Virginia, Oklahoma St., & Alabama