If you are not that familiar with the SLTS, it features 400 exhibitors and attracts buyers from all types of retailers: specialty shops, fan shops, department stores, sporting goods stores, online retailers, collectibles retailers, gift stores, and college stores. A good number of higher ed licensing agents also attend. This is ICBA’s 5th year attending SLTS and the show has grown steadily, particularly with an increased focus on collegiate licensed products (pro sports are also a big part of SLTS). SLTS 2020 continued the trend of attracting more vendors focusing on the college market and more college store buyers overall. By our count, over 80 ICBA Members were at SLTS along with 50 ICBA Vendor Partners.