About Mel Marzan

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So far Mel Marzan has created 8 blog entries.

Excitement’s Building; Why You Should Attend ICBA 2023 Conference & PRIMEtime

A week and a half into registration, both Store Members and Conference Exhibitors are registering at an early, healthy clip! There are lots of reasons to attend ICBA 2023 Conference & PRIMEtime, Feb 6-9 at Planet Hollywood Resort & Casino in Las Vegas! Watch the video below to see WHY excitement’s building!  And check [...]

By |2022-09-23T10:50:35-05:00September 23rd, 2022|ICBA Blog - General|0 Comments

Dive into Great, Curated “Back to Basics” Marketing Advice

In this post, we’ve aggregated three great articles for you that strategize on specific digital marketing tactics. All three guides are from the folks at Orbit Media. If that name sounds familiar, Orbit Media’s co-founder and Strategic Director Andy Crestodina has spoken in the Marketing Track at several ICBA Conferences, including at this past [...]

By |2022-07-13T10:37:38-05:00July 13th, 2022|ICBA Blog - General|0 Comments

7 Big-picture Stats on the State of Digital Marketing

You might even say 'big picture, little screen,' since so much of what we've seen includes mobile! Here's a quick peek at figures that portend trends in digital commerce, social, & mobile...along with some food for thought on the opportunities for independent college stores. 1. By 2025, mobile commerce will likely generate more than [...]

By |2021-11-18T11:54:30-06:00November 18th, 2021|ICBA Blog - General|0 Comments

In Their Own Words: Reasons to Attend The ICBA Conference

The Annual ICBA Conference is the most practical embodiment of ICBA's Vision for our Member Community: "Strong. Successful. Independent. Together." Each year ICBA conducts a post-Conference survey and includes the opportunity for attendees to comment on their Conference experience. Here are some of the responses received after the 2021 Conference. ICBA never disappoints! Always [...]

By |2021-10-27T10:08:12-05:00October 27th, 2021|ICBA Blog - General|0 Comments

Content Planning Help: Intriguing “Days of the Year”

Here’s a little extra info you can use to answer “What’s the date?” We’ve curated some recognizable, interesting, and out-of-the-box observation days/holidays as a social media planning resource for ICBA Members (There are many, many more!). Below are some of the days ; with this short list being far from exhaustive, you can find [...]

By |2022-05-10T14:46:52-05:00August 12th, 2021|ICBA Blog - General|0 Comments
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