Store Features that Emotionally Connect with Your Shoppers
Features & Feature walls are a great way to connect with your shoppers and your community through “placemaking.” Time and again we see that emotional connections are important behavioral drivers, and by featuring something iconic - think mascot, insignia, or things that are larger [...]
Success Stories: ICSR 2021 Award Winners Share the Secrets to their Award-winning Success
The annual Independent College Stores Report - ISCR - is a joint effort between ICBA and the Large Stores Group (LSG). Resulting from data collected via the ICSR survey, the Report is a great benchmarking tool, including both financial & operational survey questions. Each year and based [...]
Concerning Nebraska Book Company Ceasing Operations Effective Wednesday, March 1
With the major industry news that Nebraska Book Company is ceasing operations Wednesday, March 1, ICBA intends to provide updates from Nebraska Book Company as they become available, as well as information on alternative solutions to our Members as it is available. ICBA is saddened by these developments and [...]
Excitement’s Building; Why You Should Attend ICBA 2023 Conference & PRIMEtime
A week and a half into registration, both Store Members and Conference Exhibitors are registering at an early, healthy clip! There are lots of reasons to attend ICBA 2023 Conference & PRIMEtime, Feb 6-9 at Planet Hollywood Resort & Casino in Las Vegas! Watch the video below to see [...]
Dive into Great, Curated “Back to Basics” Marketing Advice
In this post, we’ve aggregated three great articles for you that strategize on specific digital marketing tactics. All three guides are from the folks at Orbit Media. If that name sounds familiar, Orbit Media’s co-founder and Strategic Director Andy Crestodina has spoken in the Marketing Track at several ICBA [...]
10 Great Podcasts – Retail, Marketing, NIL & More
From tactics to trends, there’s no shortage of podcasts that dive into all areas of marketing & retail. Here’s some of what we’re listening to -- from NIL (Name Image Likeness) and retail marketing to diversity & inclusion, Big Brand headlines, digital strategy, and the Metaverse. Whether these fit [...]