In this post, we’ve aggregated three great articles for you that strategize on specific digital marketing tactics. All three guides are from the folks at Orbit Media.

If that name sounds familiar, Orbit Media’s co-founder and Strategic Director Andy Crestodina has spoken in the Marketing Track at several ICBA Conferences, including at this past February 2022’s Orlando ICBA Conference and Virtual Conference.

The great thing about these reads is that they provide easy-to-understand guidance with examples, stats, and significant detail. There are wonderful basic keys to be aware of in here!

It's evident via our Annual Conference & Member Surveys, Marketer2Marketer Networking Calls, and VOICE initiative feedback that many Members need and are looking for actionable & practical marketing advice - starting with basics and going well beyond. Stay tuned to The Independent newsletter and the ICBA blog as we continue to share and generate marketing content! Our next Marketer2Marketer session will be in November; these open forums happen three times a year and we look forward to seeing you.

11 Ecommerce Marketing Tips To Kickstart Sales | Orbit Media Studios

How to Research Keywords: A Step-By-Step Guide to Keyword Research (

How to Add Social Proof to Websites: 7 Examples People are Raving About | Orbit Media Studios