Here are the 7 Top-clicked links appearing in the Marketing Resources section of ICBA's Independent Newsletter over the previous 12 months! As always, we'll continue to provide Marketing Resources throughout the year, from product and store environment trends to Gen Z consumer behavior and social media data. Here's what's [...]
Features & Feature walls are a great way to connect with your shoppers and your community through “placemaking.” Time and again we see that emotional connections are important behavioral drivers, and by featuring something iconic - think mascot, insignia, or things that are larger than life (or just plain [...]
The annual Independent College Stores Report - ISCR - is a joint effort between ICBA and the Large Stores Group (LSG). Resulting from data collected via the ICSR survey, the Report is a great benchmarking tool, including both financial & operational survey questions. Each year and based upon certain criteria, ICSR survey [...]
With the major industry news that Nebraska Book Company is ceasing operations Wednesday, March 1, ICBA intends to provide updates from Nebraska Book Company as they become available, as well as information on alternative solutions to our Members as it is available. ICBA is saddened by these developments and we wish those who have [...]
A week and a half into registration, both Store Members and Conference Exhibitors are registering at an early, healthy clip! There are lots of reasons to attend ICBA 2023 Conference & PRIMEtime, Feb 6-9 at Planet Hollywood Resort & Casino in Las Vegas! Watch the video below to see WHY excitement’s building! And check [...]
In this post, we’ve aggregated three great articles for you that strategize on specific digital marketing tactics. All three guides are from the folks at Orbit Media. If that name sounds familiar, Orbit Media’s co-founder and Strategic Director Andy Crestodina has spoken in the Marketing Track at several ICBA Conferences, including at this past [...]
From tactics to trends, there’s no shortage of podcasts that dive into all areas of marketing & retail. Here’s some of what we’re listening to -- from NIL (Name Image Likeness) and retail marketing to diversity & inclusion, Big Brand headlines, digital strategy, and the Metaverse. Whether these fit your bill for the right [...]
You might even say 'big picture, little screen,' since so much of what we've seen includes mobile! Here's a quick peek at figures that portend trends in digital commerce, social, & mobile...along with some food for thought on the opportunities for independent college stores. 1. By 2025, mobile commerce will likely generate more than [...]
