Here are the 7 Top-clicked links appearing in the Marketing Resources section of ICBA's Independent Newsletter over the previous 12 months! As always, we'll continue to provide Marketing Resources throughout the year, from product and store environment trends to Gen Z consumer behavior and social media data. Here's what's proven interesting - check 'em out:

 

AI Marketing Video - Ryan McCormack of the West Chester University Campus Store (PA) joins Marketing with Mel to chat about the efficiency and effectiveness of AI in marketing—and how it's used EVERY day!​ (May 2024)

 

Infographic on what consumers say about their Favorite Retailer (May 2024)

 

Instagram Collab Posts Video - The First Installment of Marketing with Mel featuring awesome examples from the University of Hawaiʻi at Mānoa Bookstore (August 2023)

 

Member Stores' email subject lines & preview lines from December emails - are your messages similarly on target?! (December 2023)

 

Article - Top 6 Licensing Trends that Drive Consumer Engagement in New Ways (July 2023)

 

Successful Events video - Rio Eden of the Grand Valley State University Laker Store (MI) joins Marketing with Mel to chat about events on campus, including one particular event they've been running for a few years (May 2024)

 

The blog post & Dashboard AVP page for our friends at Annual Vendor Partner Management One; we linked to their post about "Letting go of a familiar way of doing business." (April 2024)