Yearly Archives: 2021

7 Big-picture Stats on the State of Digital Marketing

You might even say 'big picture, little screen,' since so much of what we've seen includes mobile! Here's a quick peek at figures that portend trends in digital commerce, social, & mobile...along with some food for thought on the opportunities for independent college stores. 1. By 2025, mobile commerce will likely generate more than [...]

By |2024-03-11T07:54:39-05:00November 18th, 2021|ICBA Blog - General|0 Comments

In Their Own Words: Reasons to Attend The ICBA Conference

The Annual ICBA Conference is the most practical embodiment of ICBA's Vision for our Member Community: "Strong. Successful. Independent. Together." Each year ICBA conducts a post-Conference survey and includes the opportunity for attendees to comment on their Conference experience. Here are some of the responses received after the 2021 Conference. ICBA never disappoints! Always [...]

By |2021-10-27T10:08:12-05:00October 27th, 2021|ICBA Blog - General|0 Comments

Content Planning Help: Intriguing “Days of the Year”

Here’s a little extra info you can use to answer “What’s the date?” We’ve curated some recognizable, interesting, and out-of-the-box observation days/holidays as a social media planning resource for ICBA Members (There are many, many more!). Below are some of the days ; with this short list being far from exhaustive, you can find [...]

By |2024-03-11T07:56:39-05:00August 12th, 2021|ICBA Blog - General|0 Comments
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