Jon Bibo is in the LA area for the National Retail Federation's Shop.Org Conference this week, but first, he popped into the recently remodeled Bronco Bookstore at Cal Poly Pomona. Take a look at some of the highlights.
Assistant Director Brian Alexander-Fetterman and Jon discussed how headwear sales have increased dramatically as the store has increased selection and has strategically added headwear displays.
Smart and creative merchandising of product draws attention and increases sales. See how these dramatic binder graphics from Four Point come alive when the binders are properly merchandised on the shelf.
Bronco Blow-Out; Huge $9.99 t-shirt sale on table displays with tons of fun colors and styles. (Not your typical assortment!)
Associate Director Suzanne Donnelly shared how the Bronco Bookstore is adapting to a fast-changing course materials market.
Check back here for Jon's report from the Shop.Org Conference later this week!