At the annual ICBA Conference, all Buyers are immersed in PRIMEtime vendor meetings and professional training. As a Buyer, your vendor meeting schedule is set prior to your arrival and consists of 20-minute PowerSuite meetings and 10-minute PowerHall meetings. During your scheduled appointments, you can discover new products and explore promotions and marketing opportunities. It's a great place to build/nurture supplier partnerships.

ICBA, with the support of our vendor partners, is able to offer a limited number of Scholarships to Buyers in the following Conference tracks: Supplies, Technology, Apparel/Gift, and Course Materials.

These scholarships have a total value of about $1095!

$595 in waived/complimentary registration fees and up to $500 in airfare reimbursement. As always, all meals, snacks, and beverages for official ICBA events are included with registration.


Offer is good for ICBA Full Member stores only.

Buyers receiving an ICBA Scholarship must agree to the SCHOLARSHIP AGREEMENT terms and conditions (below).

Full Member stores are eligible to apply for a Scholarship for the PRIMARY Buyer in the Apparel/Gift, Course Materials, Technology, and Supplies tracks.

Airfare reimbursement is limited to the ticketed price of airfare only (up to $500) and does not cover non-ticket incidentals including: upgrades, trip insurance, baggage fees, changes, and other airline incidentals.


By accepting a scholarship, Buyers agree to attend 100% of the Vendor/Buyer PRIMEtime meetings scheduled for them.


  • Store Manager/Director nominates an eligible Buyer for a scholarship.

    Nominations should be sent to JonBibo@ICBAinc.com.

  • Agree to the ICBA Buyer Scholarship Agreement.

    You will receive an email confirming your scholarship, along with instructions and a code to complete your registration. Registration opens in Summer 2020.

  • Reserve and Pay for Your Hotel Room.

    Hotel reservations, accommodations and fees are your responsibility.

  • Book Your Flight and Submit Reimbursement Request.

    Reimbursement is limited to the ticketed price of airfare only and does not cover trip insurance, baggage fees, changes and other airline incidentals. Attendees are responsible for airfare posts over $500 and non-ticket incidentals. Submit your receipt and itinerary for reimbursement to Emily Rasmussen at EmilyRasmussen@ICBAinc.com.

  • Arrange Your Ground Transportation.

    You are responsible for arranging your own transportation to and from the hotel/airport.

Note: Buyers who prefer not to attend all of their scheduled PRIMEtime meetings may customize their meetings but will not be eligible for Scholarships. Please contact Office@ICBAinc.com if you would like to customize your Vendor/Buyer PRIMEtime meeting schedule. Thank you!

Registration opens Summer 2020!

Contact us at 800.888.9222 or Office@ICBAinc.com