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The Marketing Resources ICBA Members Have Been Clicking On

Here are the 7 Top-clicked links appearing in the Marketing Resources section of ICBA's Independent Newsletter over the previous 12 months! As always, we'll continue to provide Marketing Resources throughout the year, from product and store environment trends to Gen Z consumer behavior and social media data. Here's what's [...]

By |2024-11-11T08:28:14-06:00August 15th, 2024|ICBA Blog - General, News|Comments Off on The Marketing Resources ICBA Members Have Been Clicking On
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The Cengage/McGraw-Hill Merger: A Message for ICBA Members

You may have heard the big news about the proposed Cengage/McGraw-Hill merger. With Cengage and McGraw being strong supporters of ICBA, we were able to speak with Kevin Carlsten, VP of Channel Strategy and Operations at Cengage, and asked him to provide ICBA Members with an update…he was glad to share the following: As [...]

By |2019-05-10T10:28:28-05:00May 10th, 2019|News|Comments Off on The Cengage/McGraw-Hill Merger: A Message for ICBA Members
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