FEBRUARY 3-6, 2020 | HILTON EL CONQUISTADOR
Paul Erickson
Director of Sales & Marketing
Management One Inc.
Paul Erickson presently serves as Director of Sales & Marketing with Management One Inc. Based out of Minneapolis, Minnesota he has served retail clients throughout the United States, Canada, Latin America and the Caribbean.
His passion for client service and for preparing independent retailers to excel in the area of inventory productivity and control has been central to both his personal success and that of the Management One client base.
Widely recognized for his talents as a retail educator, Mr. Erickson has conducted seminars and workshops to such groups as National Shoe Retailers Association, FN Platform, Outdoor Retailer, New Balance Athletic Shoes, America’s Mart, CAMEX, MAGIC, NCR Synergy Conference, PGA Merchandise Show, National Sporting Goods Association, SE Asia TERRY S.A. Retail Symposium in Manila, Philippines and The Global Retail Conference in Barcelona, Spain. He has been featured in Fortune Magazine, Women’s Wear Daily and on the CBS Evening News.
Mr. Erickson received a BS in Marketing from the University of Wisconsin and has completed a number of graduate level courses in Data Analysis and Statistical Theory and Probability.
Sessions
Wednesday, February 5
2:15 PM - 3:15 PM
Creating a Salesroom (not a Showroom) in Your Store
Learn the magic and secrets of traffic-stopping stores. Retailers around the globe, as well as in North America, are focusing on creating compelling and distinctive experiences for their customers that drive sales and loyalty. It’s doesn’t require a massive budget and it doesn’t require an army of associates. Creativity, empathy, and a focus on customer wants and needs is what you need to adapt and win in today’s changing retail environment.