Jared Pearlman, Verba

Jared Pearlman
Vice President, Product and Operations
Verba | VitalSource Software

Jared Pearlman is Vice President, Product and Operations, at Verba | VitalSource. He grew up in Southern California, and went to high school with his Verba Software co-founder, Ryan Petersen. At Harvard, where the Coop Bookstore is operated by B&N, Jared and Ryan teamed up with classmate, Mike Regalie, to start Verba Software as a student government project. After graduation, their price-transparent shopping interface continued to evolve and spawned other software platforms aimed at helping college stores thrive in an increasingly competitive online world. Verba now serves over 350 predominantly independent college stores with a suite of products that has grown to meet the changing needs of college bookstores.


Thursday, February 6
10:35 AM – 11:20 AM

Oven Fresh Data: Course Materials Insights From January Rush and Beyond

For over a decade, Verba has helped independent college stores stay current with the changing demands of the course materials business. With Verba and VitalSource now unified, the company is able to draw insights from its unmatched data on what students are purchasing, where they’re shopping, and how much they’re paying. These insights help independent stores set strategy and stay ahead of the competition.

Ryan Petersen and Jared Pearlman will premier their latest insights from the terabytes of data they collected from the January 2020 rush season, including (but not limited to):

  • Comparative trends in student purchasing behavior
  • Market share developments between new, used, rental, and digital
  • Student choice and store performance under all-inclusive models
  • Trends and emerging models in the industry

With the pace of change in the course materials business, you’ll want to have the very latest snapshot of student behavior and course materials sales to chart your strategy and set your objectives.