"First Clicks: From Home Page to Top Products" is the first session of the ICBA 2019 Spring Online Institute, presented by Andy Crestodina of Orbit Media. From the top of the home page to the bottom of the footer, Andy breaks down the best (and worst) practices on the digital front doors of bookstore websites. He covers:

  • Why do websites fail, according to 12 years of research
  • Product promotion and merchandising
  • Creating a visual hierarchy
  • Guiding visitors deeper into the website
eCommerce,
ICBA Online Institutes,
Web Design
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