Campus Relations: Building Relationships and Raising Awareness on Campus

With rising costs and declining enrollments, the focus of campus administrators has shifted to student success, enrollment attrition, and time to completion. Teaching methodologies and course materials are evolving rapidly in efforts to deliver against these metrics.

In a presentation first made at the recent ICBA Course Materials Institute, Jason Lorgan argues that this shift in priorities presents an important opportunity for independent college stores to closely align with institutional values and to become an integral part of a solution to the very problems that are keeping administrators up at night. Moreover, there is no better way to earn respect and win a place at the table when important campus decisions are made.