Selling technology and electronics products to students, faculty, and staff is a big business for many college stores, but are you fully taking advantage of the major sales opportunities that can be found by offering technology products to departments, classrooms, and offices around campus? Many ICBA stores are seeing strong results in this area—this webinar will discuss the “hows” and “whys” and “whats” of selling tech products to your institution. From projectors to charging carts to wall mounts and much more, you have access to the products your institution needs and you can compete and win this business. Your personal touch and a high level of service can be your big advantage.

On the webinar, D&H will share a market overview of the top categories and products driving institutional sales.

You will also hear from ICBA Members who have made institutional selling a key part of their business and you’ll be able to learn from their experiences to uncover new opportunities for your store.

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