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Webinar: Inside the Brand – Creating a Culture Customers can Feel

2026-09-19T00:00:00-05:00

Webinar: Inside the Brand – Creating a Culture Customers can Feel

September 23 @ 1:00 pm - 2:00 pm CDT

We dive into what your store means to those who matter most. Join us in exploring the organizational dynamics of culture and brand, and how they help power relationships and revenue!

We're exploring:

  • Defining culture and brand—and realizing their intertwined relationshipHow to build culture and brand
  • Brand perception results from activity or a lack thereof
  • Resources and examples featuring ICBA Members
  • Challenging yourself to take the point of view of your campus stakeholders

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