Email Marketing: Copy That Closes
Marie Hale, @revenue
8:30 AM - 9:30 AM
We all know that content is king. The key words, the expertise, the story arch all have to shine. But the truth is, if the words that you assemble aren’t driving people to your website or store, then it’s simply more words in an oversaturated market.
Join Marie Hale, CEO of @revenue, for a powerful view into the human decision model, what drives people to act, and how you can create filters for content that moves people.
What you will learn:
- How to create emotional engagement
- The psychology of sales and decision making
- How to use content to responsibly drive conversions
For more than 20 years, Marie has revolutionized small business marketing and sales through her consulting and training, speaking, and generally stirring things up! Working with customer service reps and executives alike, her firey brand of no-nonsense how-tos and ability to turn even the biggest introvert into a proud sales pro, Marie creates impact everywhere she goes.
Marie was honored to accept the Midwest Women in Tech Leadership Award for Marketing and Media as well as the Expertise Award in Chicago Marketing Firm 2019.
The Optimized Bookstore Website: Content and Conversions on Campus (Special Two-Part Session!)
Andy Crestodina, Orbit Media
1:15 PM - 3:15 PM
Competition is fierce. Driving traffic is hard work. And it’s wasted work if the site doesn’t turn those visitors into subscribers and customers.
We’re breaking down the main success factors in terms you haven’t heard before. After planning 1000+ websites over the last 18 years, Andy is going to show the process for creating content, improving rankings, and boosting sales online.
- Why most websites fail today, according to 12 years of research
- The quickest wins for ranking in search engines
- The one aspect of a call-to-action that makes the biggest difference
- Maximizing the percentage of visitors who sign up for specials
You’ll leave with new insights and new ideas for website improvements, some of which will cost little, if anything, to implement. And the changes you make to your content and website after this session may improve results for years to come.
This session includes live website reviews, during which Andy will give you direct, personalized feedback on your website. Email MarcyFarrey@ICBAinc.com to volunteer.
Note: Even if Andy has reviewed your site in the past, you can still volunteer to get fresh feedback--and to show him the improvements you've made since the last session. He'd love to hear about them! Plus, he will be covering more about SEO this time around and you may can go more in depth with him on that topic.
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.
He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.
- Top 10 Online Marketing Experts to Watch, Forbes
- Top 50 Marketing Influencer, Entrepreneur Magazine
- Top 10 Social Media Influencers to Watch, Social Media Explorer
- Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Speaker Reel | Twitter: @crestodina | LinkedIn