FEBRUARY 12-14, 2019    |    HYATT REGENCY JACKSONVILLE

Founder
McDonald Marketing

Kelly McDonald is considered one of the nation’s top experts in marketing, customer service and consumer trends. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Her client experience includes brands such as Toyota, Subaru, Kimberly-Clark, Nike, Harley-Davidson, MillerCoors, and Sherwin-Williams.

Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.

She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and more.

She is the author of three bestselling books, all of which were among the top 10 business books in the year they were published:

  • “How to Market to People Not Like You”
  • “Crafting the Customer Experience for People Not Like You”
  • And her latest is: “How to Work With & Lead People Not Like You”

Kelly lives in Denver and when she’s not on the road speaking, she enjoys hiking—and shopping for high heels.

Sessions

How to Market & Sell to People Not Like You

Wednesday, February 13
11:00 AM - 12:00 PM

The average college student is not the same as they once were. They represent a diverse range of races, socio-economic classes, religions, ages, lifestyles and preferences. They think and act differently. As college store professionals, it’s our duty to make sure we are reaching each unique student and telling their stories. In her general session, marketing guru Kelly McDonald will provide concrete tips and actionable takeaways you can use right away to ensure your marketing efforts are reaching every student. These no-cost, proven steps will help you build a better experience for students on your campus. You’ll learn what students today want—and what they don’t.  Show them you understand and value their priorities and they’ll show you the money.