FEBRUARY 12-14, 2019    |    HYATT REGENCY JACKSONVILLE

Eric R. Weil
Managing Partner
STUDENT MONITOR®

Eric Weil is the Managing Partner of STUDENT MONITOR®, publishers of the only longitudinal, syndicated market research study of the U.S. college student market. Eric has been active in the college market for over thirty years as the publisher of the College Marketing Annual and Collegiate Trends.

Earlier in his career, Eric was Director of Marketing for the ABC Radio Division of the American Broadcasting Companies and also held various sales and marketing positions with Revlon and Johnson & Johnson.

Eric Weil received a BS (Marketing) from LaSalle College, graduating as a Louis Kleid scholar. From 1969 to 1971, he served with the U.S. Army 567th Special Weapons Group, 547th Engineer Bn (Combat), V Corps.

Sessions

Thursday, February 14
2:00 PM - 2:45 PM

Textbooks & Learning Materials; Student Attitudes, Habits, & Acquisition Behavior

Textbook and learning materials publishers and re-sellers continue to experience an unprecedented level of disruption in the textbook and learning materials category. This disruption is attributed to a number of factors including;

  1. The variety of textbook and learning materials formats and the rate of both institutional/instructor and student adoption of each format as well as alternatives to buying or renting. In addition to new and used textbooks, the student shopping cart now includes rented textbooks, eTextbooks for unlimited and limited time use as well as eTextbooks acquired from file sharing sites, Open Educational Resources (OER) and Online Homework Solutions (OHS).
  2. Shifts in Acquisition Sources – Increasingly large numbers of students whose purchases or rentals would otherwise be limited to on and off campus bookstores are turning to non-traditional, online sources like Amazon and Chegg.
  3. Fragmented Acquisition Motivations - Some students are motivated by format, others driven by cost while still others are motivated by convenience rather than format or cost and some don't acquire all their required materials for a variety of reasons.

Drawn from the results of the Fall 2018 edition of Student Monitor’s LIFESTYLE & MEDIA™, the presentation will examine the latest results and trends specific to what students are buying or renting, their motivations for doing so, student spending for textbooks and learning materials as well as where students are buying or renting.