News from the Front: Insights into the Competitive Course Materials Market, Fall 2018
As the saying goes, "Sometimes it takes a long time for things to happen quickly." Jared Pearlman of Verba | VitalSource provides important insights into the explosive growth of Inclusive Access as well as other changing trends and demands of the course materials business. The data Verba collects, and has been kind enough to share with us over several years, about what students are buying (or renting), where they are shopping, and how much they are paying, have proven invaluable to independent stores for setting strategy and staying ahead of the competition.
In this webinar, Jared shares the latest findings from the terabytes of data Verba collected this Fall rush. With the pace of change in the Course Materials business, you’ll want to dial in to get the very latest snapshot of student behavior and course materials sales to chart your strategy and set your objectives.
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