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ICBA Online Institute – Social Media & Email Marketing: Strategies for Success Year-Round & in Times of Uncertainty, Session 2
May 20, 2020 @ 1:00 pm - 2:00 pm CDT
ICBA Members, join us for our Spring 2020 Online Institute, a three-part webinar series! Read descriptions of all three sessions and get more info about ICBA Online Institutes here.
Session 2:
Email Marketing that Creates Engagement: Connection, Community, and Revenue
Your store is so much more than a place to grab and go. As students look for ways to stay engaged and connected to their schools, your team has the opportunity to lead with heart, keep the school spirit alive and encourage sales throughout the whole school year. Marie Hale, sales and marketing leader from @revenue, is going to walk you through the transformations that are needed for your current email marketing program.
What you will take away:
- How to speak to your customer's pain and fears in a responsible way
- What calls to action and offers are engaging right now
- What can we expect in the future and how can you recognize pivot points in your messaging