FEBRUARY 12-14, 2019 | HYATT REGENCY JACKSONVILLE
Jade Roth
Senior Vice President, Global Engagement & Operations
Southern New Hampshire University (SNHU)
Jade is the Senior Vice President, Global Engagement and Operations for Southern New Hampshire University (SNHU). In her role, Jade is responsible for developing and executing SNHU’s international expansion plans.
A digitally fluent education leader, Jade built unparalleled expertise in collegiate retailing, educational publishing and technology from the ground up at Barnes & Noble Education a fortune 500, nationally branded retailer. As Chief Product Officer and Vice President, Books and Digital Strategy, Jade led multidisciplinary product development, business strategy and policy. Jade was directly responsible for a multi-billion dollar educational and consumer learning business as well as developing the company's digital strategy (including directly managing product, UI/UX, business development, marketing, content and acquisition.) In addition, Jade actively built 200+ key relationships with academic and trade book publishers, partner colleges and universities and negotiated industry leading digital content and product contracts with the world’s largest educational publishers.
In 2015, Jade joined Sagence Learning as Senior Vice President, Strategy and Content, developing new technology offerings for colleges and universities to enable them to offer flexible and measureable educational experiences centered on the needs of students. She was appointed CEO in February 2016 and successfully sold the company to Brandman University in the spring of 2017. Jade then joined Higher Ed Partners and, as COO, was responsible for the company’s international operations in the United Kingdom, South Africa, Morocco and Canada.
Jade frequently speaks at national industry events on the transformation of higher education. She has served on the Advisory Board of Penn State’s World Campus, as a Trustee for the National Association of College Stores, and is an advisor to LRNR, an adaptive learning platform, and Bright Hill Press, a nonprofit literary organization that focuses on arts education. Jade has a BA from Bennington College and studied at the Royal Academy of Arts in London.
Sessions
Thursday, February 14
9:45 AM – 10:45 AM
Market Forces Affecting Course Materials Today (and Tomorrow)
ICBA is pleased to welcome back to our main stage, Jade Roth, one of the industry’s premier experts in Course Materials strategy and tactics. Jade is now the Senior Vice President, Global Engagement and Operations, for Southern New Hampshire University, and in this session, she will address macro trends in education, both domestically and internationally, that ultimately affect students, faculty, and college stores. Changing demographics are having a real impact on the higher ed market and it’s critically important that college stores understand this evolution. Jade will also address emerging formats and trends in course materials and how they may affect college store sales and operations over the next 1-4 years. The information presented will help you consider what steps you should take now to be well positioned for the Course Materials success in the future.