Independent College Bookstore Association

Store2Store Networking Call: Sales Up to $4M
2020-10-06 11:00 - 12:00 (America/Chicago) | Zoom
This month's Store2Store networking calls give ICBA store leadership a chance to discuss and share the strategies and tactics they're using to adapt to the current environment. Calls are grouped by store size. ICBA Members must log in to register.

D&H TV Webinar: Esports through a Pandemic and the Next Normal
2020-08-06 13:00 - 14:00
In our continuing series of engaging gamers on your campus, ICBA is pleased to invite you to participate in this 1-hour webinar with D&H TV. Esports continues to experience incredible growth in both participation and spectator numbers. With distant/hybrid learning continuing to isolate K-12 and higher education students across the nation, and athletic programs already postponing or cancelling for the fall 2020 season, Esports provides an alternative option that will keep students engaged both academically and competitively regardless of the environment it is played.
Please join D&H TV this Thursday for a panel discussion with industry experts as they discuss the impact COVID-19 has had (and will continue to have) on the Esports industry, overall benefits of the game, and how best to leverage this booming sporting phenomenon. Discussions include:

Key stats and overall growth trends
District/student participation amid nation-wide school closures
Professional athlete adoption during quarantine
Expectations for the 2020/2021 school year
Top-rated hardware essential for gaming domination

Questions? Reach out to us at Office@ICBAinc.com.

ICBA Vendor Trend Chat Webinar
2020-07-29 13:00 - 14:00 | GoToWebinar
Tune in for insights into new products, top sellers, and upcoming trends, as well as ways our vendor partners can help you succeed. We will showcase four Vendor Partners in the apparel and gift categories: MV Sport, Spirit Products, Alternative Apparel, a division of HanesBrands, and Storm Duds Raingear.
This webinar contains commercial content presented by each vendor and is free to ICBA Member Stores.
ICBA Members, log in to the ICBA Member Dashboard and go to the "Important Info & Reminders" section to register.

ICBA Success Stories: Re-Opening Strategies & Tactics (With a Healthy Dose of Improvisation)
2020-07-07 13:00 - 14:00 | GoToWebinar
ICBA is pleased to announce two upcoming panel discussion webinars featuring your peers from a diverse group of institutions and stores. Each webinar will focus on three ICBA Members who will share their experiences addressing COVID-19 challenges and obstacles including: store operating protocols, the evolution of course materials, re-capturing sales, communicating with customers, eCommerce expansion, and more. ICBA CEO Jon Bibo will engage the panelists in discussion on these topics and more. ICBA Members will be able to pose questions to the featured store representatives. Following the panel discussion, ICBA will share recommendations for success that have been pulled from 25+ networking webinars with over 500 participants conducted over the last 60 days, along with retail strategies coming from outside the college store industry.

Join us for the second session on Tuesday, July 7 at 2 PM ET / 1 PM CT / 12 PM MT / 11 AM PT.
Panelists include:
Julie Banks
Director, Retail Operations
University of Dayton in Dayton, OH
Enrollment: 11,000
Roger Hailstork
University Bookstore Director
Syracuse University in Syracuse, NY
Enrollment: 22,000
Alex Parra
Associate Director
University of Utah Campus Store in Salt Lake City, UT
Enrollment: 32,000

ICBA Success Stories: Re-Opening Strategies & Tactics (With a Healthy Dose of Improvisation)
2020-06-30 11:00 - 12:00 | GoToWebinar
ICBA is pleased to announce two upcoming panel discussion webinars featuring your peers from a diverse group of institutions and stores. Each webinar will focus on three ICBA Members who will share their experiences addressing COVID-19 challenges and obstacles including: store operating protocols, the evolution of course materials, re-capturing sales, communicating with customers, ecommerce expansion, and more. ICBA CEO Jon Bibo will engage the panelists in discussion on these topics and more. ICBA Members will be able to pose questions to the featured store representatives. Following the panel discussion, ICBA will share recommendations for success that have been pulled from 25+ networking webinars with over 500 participants conducted over the last 60 days, along with retail strategies coming from outside the college store industry.

Join us for the first session on Tuesday, June 30 at 12 PM ET / 11 AM CT / 10 AM MT / 9 AM PT
Panelists:

Andi Stipp
Director, Shocker Stores
Wichita State University in Wichita, KS
Enrollment: 16,000

Lee Grimley
Retail Operations Manager
Kirkwood Community College in Cedar Rapids, IA
Enrollment: 14,000

Ann Floresca
Director of Auxiliary Services
Union College in Schenectady, NY
Enrollment: 2,200

Marketer2Marketer Networking Discussion
2020-06-25 13:00 - 14:00 | GoToWebinar
For the last few months, stores have been shifting their operations due to COVID-19, which has resulted in a shift in marketing and messaging. For many stores, more emphasis has been placed on selling online or via social. Connect with fellow store marketers to discuss and share strategies and tactics being used to adapt to the current environment.
Learn more about Marketer2Marketer here. Members can register via their Member Dashboard.

Store2Store Networking Call: Community Colleges
2020-06-25 11:00 - 12:00 | GoToWebinar
This month's Store2Store networking calls give ICBA store leadership a chance to discuss and share the strategies and tactics they're using to adapt to the current environment. Calls are grouped by store size. ICBA Members, log in and view the updates on your dashboard to register.

Store2Store Networking Call: Store Sales $10M and Up
2020-06-24 11:00 - 12:00 | GoToWebinar

Store2Store Networking Call: Store Sales Up to $4M
2020-06-23 11:00 - 12:00 | GoToWebinar

ICBA Networking Call: Point of Sale (POS) Systems
2020-06-18 15:00 - 16:00 | GoToWebinar
This month's networking calls include a session on Point of Sale (POS) systems. This session gives IT leaders and store leadership a chance to discuss their current systems. Come prepared with what you love and what you wish your system could do. ICBA Members, log in and view the updates on your dashboard to register.

Buyer2Buyer Networking Call: Apparel/Gifts
2020-06-18 13:00 - 14:00, 2020-06-17 13:00 - 14:00, 2020-06-16 13:00 - 14:00 | GoToWebinar
We're bringing together buyers from ICBA Member Stores for a series of “open-forum” conference calls the week of June 15. The purpose of these calls is to provide a forum for buyers to share the strategies and tactics they're using to maintain operations, adapt to the current environment, and serve customers and stakeholders.
ICBA Members received an email with a link to register for these sessions, but you can also access registration details on your Member Dashboard. Log in here and check the "Important Info & Reminders" section. Please note that due to the popularity of these calls, some product categories have multiple time slots available. Select the time that works best for you. If all sessions are full, please email us at Office@ICBAinc.com.
While ICBA will be coordinating and facilitating the calls, ICBA Members will drive the discussions—these calls are about you! Each institution and store is unique, but there are clearly common challenges due to COVID-19 that all ICBA Members are currently facing. Don’t go it alone, let your independent store colleagues help you and, in turn, you will be helping them!

Buyer2Buyer Networking Call: Technology
2020-06-18 11:00 - 14:00 | GoToWebinar

Buyer2Buyer Networking Call: Course Materials
2020-06-17 15:00 - 16:00, 2020-06-16 15:00 - 16:00 | GoToWebinar

Buyer2Buyer Networking Call: Supplies
2020-06-17 11:00 - 14:00, 2020-06-16 11:00 - 14:00 | GoToWebinar

ICBA Online Institute - Social Media & Email Marketing: Strategies for Success Year-Round & in Times of Uncertainty, Session 3
2020-05-27 13:00 - 14:00 | GoToWebinar
ICBA Members, join us for our Spring 2020 Online Institute, a three-part webinar series! Read descriptions of all three sessions and get more info about ICBA Online Institutes here.
Session 3:
Metrics that Matter - Determining Success in Social Media & Email Marketing
Likes, follows, clicks, shares, reactions; what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your metrics become powerful tools that boost your bottom line. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.
This session delivers insights necessary to deepen your understanding of the numbers that drive social media and email marketing success. We'll also review the consideration of current times, which are causing businesses to see a greater decline in reach and traffic and a lot of competition in the newsfeed.
We'll discuss what this means in the context of benchmarks and potential advertising budgets.
Takeaways:

What to look for depending on your phase of strategy (brand awareness, community & loyalty, and conversion).
A glossary of terms because each channel may look at things differently.
A template you can use to simplify your data gathering and analysis.

ICBA Online Institute - Social Media & Email Marketing: Strategies for Success Year-Round & in Times of Uncertainty, Session 2
2020-05-20 13:00 - 14:00 | GoToWebinar
ICBA Members, join us for our Spring 2020 Online Institute, a three-part webinar series! Read descriptions of all three sessions and get more info about ICBA Online Institutes here.
Session 2:
Email Marketing that Creates Engagement: Connection, Community, and Revenue
Your store is so much more than a place to grab and go. As students look for ways to stay engaged and connected to their schools, your team has the opportunity to lead with heart, keep the school spirit alive and encourage sales throughout the whole school year. Marie Hale, sales and marketing leader from @revenue, is going to walk you through the transformations that are needed for your current email marketing program.
What you will take away:

How to speak to your customer's pain and fears in a responsible way
What calls to action and offers are engaging right now
What can we expect in the future and how can you recognize pivot points in your messaging

ICBA Online Institute - Social Media & Email Marketing: Strategies for Success Year-Round & in Times of Uncertainty, Session 1
2020-05-13 13:00 - 14:00 | GoToWebinar
ICBA Members, join us for our Spring 2020 Online Institute, a three-part webinar series! Read descriptions of all three sessions and get more info about ICBA Online Institutes here.
Session 1:
The Social Refresh | The Latest Tips & Tactics in an Ever-Changing Landscape
The social media landscape is a moving target. Just when you’ve mastered the algorithm and other ‘on trend’ tactics, something changes again. Now, in today’s world of social distancing, the challenge is even greater.
We are trying to stay present in our business all while learning new business models and changing technologies. In response to these times, new tools are coming out to help us, but we must learn those things as we are adapting to new ways of doing business.
In this webinar, we’ll cut through the hype to master the important tactics and best practices that will help you implement your social media strategy with success.

Government & Legislative Update: What You Need To Know
2020-05-12 13:00 - 14:00 | GoToWebinar
ICBA Members: Rich Hershman, NACS Vice President of Government Relations, will share his insights as to how recent and upcoming legislative initiatives may impact the higher ed market and college stores. The critical information that Rich shares will be incredibly valuable as you make long-term strategic decisions. A special thank you to Ed Schlichenmayer and NACS for being fully supportive of Rich sharing his expertise with ICBA Members!
Members, log in to your Member Dashboard and check the "Important Info & Reminders" section for a link to register.

Collegiate Gaming 2.0: Pathways to Engaging Gamers on Campus
2020-05-04 13:00 - 14:00 | GoToWebinar
May the 4th be with you and all of us as we come together for our Collegiate Gaming 2.0: Pathways to Engaging Gamers on Campus webinar. Join ICBA, the AVGL (American Video Gaming League), and CDW for an update on eSports at both the collegiate and high school level. In this FREE webinar for ICBA Member Stores, you’ll learn about the competitive world of collegiate gaming, how eSport spectator events are being impacted by COVID-19, and how you can build long-term relationships with the gaming community on campus. Join us on “Star Wars Day” for this informative webinar!

Store2Store Networking Call: Store Sales Up to $1M
2020-04-30 15:00 - 16:00 | GoToMeeting
We're holding a special series of networking calls to give ICBA store leadership a chance to connect and share how they are responding to the recent closures and move to online learning as a result of COVID-19. Calls are organized by store size. ICBA Members, log in and view the updates on your dashboard to register.
This call will begin at: 4 PM ET / 3 PM CT / 2 PM MT / 1 PM PT.

Store2Store Networking Call: Store Sales $1M-$4M
2020-04-30 13:00 - 14:00 | GoToMeeting
We're holding a special series of networking calls to give ICBA store leadership a chance to connect and share how they are responding to the recent closures and move to online learning as a result of COVID-19. Calls are organized by store size. ICBA Members, log in and view the updates on your dashboard to register.
This call will begin at: 2 PM ET / 1 PM CT / 12 PM MT / 11 AM PT.

Store2Store Networking Call: Store Sales $4M-$7M
2020-04-30 11:00 - 12:00 | GoToMeeting
We're holding a special series of networking calls to give ICBA store leadership a chance to connect and share how they are responding to the recent closures and move to online learning as a result of COVID-19. Calls are organized by store size. ICBA Members, log in and view the Important Info & Reminders section on your dashboard to register.
This call will begin at: 12 PM ET / 11 AM CT / 10 AM MT / 9 AM PT.

Store2Store Networking Call: Store Sales $7M-$10M
2020-04-29 15:00 - 16:00 | GoToMeeting

Store2Store Networking Call: Store Sales $10M-$20M
2020-04-29 13:00 - 14:00 | GoToMeeting
We're holding a special series of networking calls to give ICBA store leadership a chance to connect and share how they are responding to the recent closures and move to online learning as a result of COVID-19. Calls are organized by store size. ICBA Members, log in and view the Important Info & Reminders section on your dashboard to register.
This call will begin at: 2 PM ET / 1 PM CT / 12 PM MT / 11 AM PT

Store2Store Networking Call: Store Sales Over $20M
2020-04-29 11:00 - 12:00 | GoToMeeting
We're holding a special series of networking calls to give ICBA store leadership a chance to connect and share how they are responding to the recent closures and move to online learning as a result of COVID-19. Calls are organized by store size. ICBA Members, log in and view the Important Info & Reminders section on your dashboard to register.
This call will begin at: 12 PM ET / 11 AM CT / 10 AM MT / 9 AM PT

ICBA Spring Trend Chat Webinar: Supplies
2020-04-28 14:00 - 15:00 | GoToWebinar
We're bringing you Paula Haerr's popular Trend Chat session virtually! Normally presented at the Service Wholesale and Pens, Etc. shows, this session will be focused on the latest trends with supplies.
ICBA Members: To register, log in to your Member Dashboard and check the "Important Info & Reminders" section.
