Forging Ahead with Data-Driven Strategies in Course Materials
October 13, 2020 @ 1:00 pm - 2:00 pm CDT
With dramatic change happening almost daily across higher education, this year’s fall rush was unlike anything we’ve seen in the past. With all of this change came new trends, new student buying behaviors, and new opportunities for store innovation. In this edition of our semi-annual Data-Driven Strategies series, our two favorite data geeks, Ryan and Jared of Verba | VitalSource, will provide important insights into trends and changing demands in the world of course materials. The data Verba collects, and has been kind enough to share with us over several years, has proven invaluable to independent stores for setting strategy and staying relevant in the midst of significant disruption.
This session will cover:
- New trends emerging from the impact of Covid-related changes
- Comparative trends in student purchasing behavior
- Growth and performance of inclusive access models
- Market share developments between new, used, rental, and digital
Understanding evolving student purchase behaviors and key trends in course material sales will allow your store to forge ahead and innovate during this time of rapid change.
ICBA Members must be logged in to register. If you are a Member of a regional association participating in the webinar, please email us at Office@ICBAinc.com for the registration link.