ICBA’s Trend Chat identifies retail trends in areas such as: consumer behaviors, fashion, color, design/imprints, value proposition, supplies, tech, promotions, and marketing. You’ll market insights and what’s hot in the channel through Trend Chat posts on ICBA’s social media sites and in sessions facilitated by the ICBA team at state, regional, and national events. Trend Chat insights are solicited from buyers and vendors throughout the year.
Products in ICBA year-round programs may be eligible for special Trend Chat recognition at the ICBA Conference & PRIMEtime event and other industry trade shows. Our ICBA team works with vendors on the selection of these items to showcase best sellers, new items, hot trends, and great values. Vendors receive stickers or hang tags to display on approved products to start conversations about these products. Selection of Trend Chat products is at the discretion of the ICBA team.