FEBRUARY 3-6, 2020 | HILTON EL CONQUISTADOR
Global Chief Strategy Officer
As the Global Chief Strategy Officer of McCann Worldgroup, Suzanne is responsible for the strategic development of the company and its clients across all brands, regions and agencies. This encompasses worldwide leadership of the strategic talent and resources that drive idea development for creative solutions across all platforms. Included in this is the Truth Central community, the global proprietary intelligence unit dedicated to discovering the macro level truths that drive new opportunities for our brands.
Under her leadership, McCann has been consistently recognized as the world’s most creatively effective marketing communications company. McCann was ranked the #1 Most Creatively Effective Global Network by the Effies in 2018 and 2019; the Effies Agency of the Year in 2017 and 2018; and was named the #1 advertising agency network for creative effectiveness in the 2019 WARC Effective 100 rankings. In April 2019, Suzanne was named "2019 Chief Strategy Office of the Year" by Advertising Age magazine.
Suzanne joined McCann in 2013 from Crispin Porter + Bogusky, where she served as Global Strategy Officer and led the global development of the agency, working across all CP+B offices and brands. Before joining CP+B, Suzanne led global brand strategy at TBWA for over 10 years, helping to develop the Disruption philosophy and practice worldwide.
A winner of multiple Effies, Lions, Obies, and Pencils, Suzanne has been an industry leader throughout her career, including as a frequent keynote speaker and awards show judge. She is past Chairperson of the AAAA’s Planning Committee and Conference Chair for its Account Planning Group. In 2016, she was recognized by Advertising Women of New York with its “Changing the Game” award as one of the industry’s “true catalysts of innovation.”
Most importantly, she’s the proud mom of teenage twin boys, which is like its own sociological experiment every day.
Tuesday, February 4
11:00 AM – 12:00 PM
The Truth about Shopping vs. Buying: How Retailers Can & Must Serve Both Groups
McCann Worldgroup is a leading global marketing and branding consultancy with over 20,000 employees in 100+ countries. McCann’s Suzanne Powers & Toby Southgate will share their insights and proprietary data on how business and brand strategies must intersect to achieve overall success and to best serve customers. Suzanne and Toby will identify the macro-level truths that will help you separate fact from fiction in today’s omnichannel world of retailing, and they will explain why independent retailers must understand the different needs and wants of “shoppers” vs. “buyers” to serve them both well.