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Jon Bibo's Sports Licensing & Tailgate Show Day 2 Recap

January 19, 2017

Jon Bibo at the Sports Licensing & Tailgate Show - Day 2 Recap
Las Vegas, NV

January 18, 2017

As the 2017 Sports Licensing & Tailgate Show comes to an end, here are my Top 5 Takeaways and Observations: 

1. This show is definitely growing. For emblematic college store buyers, it may be worth considering in future year. While you will see many familiar vendors who are traditional college store suppliers, you will also see many unfamiliar vendors who have interesting products but are not familiar with college stores as a unique retail channel worthy of focus.

2. As a fundamental building block of smart assortment planning, covering your “non-seasonal core basics” in each key product category is important. However, finding opportunities to grow incremental sales by adding fashion items, premium items, or other “line extensions” to existing categories is a “must.When asking vendors at the SLTS to share their growth strategies, the common response was: help retailers stay in stock on core basic items, while encouraging smart innovation (e.g. new colors, new patterns, showing good-better-best options, etc.).

Here's an example of some CORE BASIC ITEMS:

Emblematic garments from ICBA's The SOURCE program partner, Russell Athletic.  
Here’s an example SMART Umbrella INNOVATION:
Yes, I said umbrella innovation. Longtime ICBA partner, Storm Duds, has developed an “inverted” umbrella that is ideal for exiting a vehicle. It carries a more premium price point, which is good. So should you stop carrying basic umbrellas? Heck no! Should you try some of these newer styles? Heck yes! This smart risk-taking strategy applies to all categories.

 3. It's clear that CLEAR is "in." Clear bags, from shopping to fashion, were well represented.