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ICBA at the Sports Licensing & Tailgate Show

January 17, 2017

On the Road Again: Jon Bibo at the Sports Licensing & Tailgate Show
Las Vegas, NV

January 17, 2017

Greetings from Las Vegas and from the Sports Licensing & Tailgate Show!

This is only my 2nd year attending the Sports Licensing & Tailgate Show (SLTS), but last year, I felt there was plenty that was relevant to independent college stores, so I am back.

If you are not familiar with this show, the SLTS features over 380 exhibitors with NFL, NBA, MLB, NHL, Professional Soccer, and Collegiate Licensed products. For an emblematic college store buyer, it is a very focused and valuable show. While a strong group of the exhibitors are long-time ICBA partners, there are many more who are less familiar with our market. My goal is to raise awareness and build excitement for our channel overall, and specifically for independent college stores and ICBA members. 

Over 4,000 retail buyers attend including those from: Amazon, Bed, Bath, & Beyond, Costco, Fanatics, Kohl’s, Sam’s Club, and many others. Over the last 3 years, the show has seen a dramatic increase in attendance from the collegiate market—in 2016, representatives from over 60 colleges and universities were in attendance (including many ICBA members). 


Exhibitors feature products in the following categories: 

  • Accessories
  • Apparel
  • Collectibles & Trading Cards
  • Footwear
  • Gifts & Novelties
  • Headwear
  • Home Furnishings & Houseware
  • Imprinted/Embroidered Items
  • Picnic/Tailgating Products
  • Sports Equipment
  • Stationery & School Supplies
  • Toys & Games

Stay tuned for more details from the show!

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