Buying Program Support & Expectations
Create Mutual Success
The Independent College Bookstore Association is a mutual benefit corporation where stores have final authority about policies, practices, governance and finances of the organization. In this way the stores “own” ICBA. In addition to supporting their store, ICBA stores expect their vendor partners to contribute and support their peers and the association.
Support the Association
Although vendors support ICBA in a variety of ways (advertising allowances, marketing support, sponsorships, etc.), most vendors choose to give a minimum 1% rebate to ICBA based on store purchases. Some also agree to support the association through a mutually agreed equivalent payment or a combination of methods.
Provide Sales Reports
Essential for both ICBA and vendor partners to realize mutual success of the ICBA Buying Programs, vendors are required to report ICBA store sales every year. Due January 31, program vendors must submit a sales report of total dollar purchased during the calendar year (January-December). To aid in this, ICBA provides a reporting form which also identifies the ICBA schools and stores.
Identify Your Partnership
Participate in ICBA PRIMEtime
- Identify. Sales representatives must identify themselves to store buyers and managers as an “ICBA Vendor Partner.”
- Promote. Your communications (email, fax, phone, mail) with ICBA stores should indicate your company as an “ICBA Vendor Partner.”
- Market. Identify your partnership. Industry related tradeshows are a great opportunity to showcase your ICBA partnership. ICBA provides you with an “ICBA Vendor Partner” sign that must be displayed in your booth at all college industry tradeshows (unless prohibited by show management).
All vendors selected to be part of the ICBA Buying Program are expected to exhibit at the ICBA Retail Conference and PRIMEtime, unless other arrangements have been mutually agreed on. ICBA Retail Conference and PRIMEtime events are an essential element of ICBA Programs and essential to your relationship with ICBA stores. The conference is held annually in February.
Offer Coop, Marketing, Advertising & Promotional Support
ICBA’s most successful partnerships include selling. To enhance success, vendors should provide stores with strategic details and tools to help sell the products and programs. ICBA recommends you provide marketing, advertising, promotional and merchandising materials and support, as well as your cooperative advertising program.
Be Accessible with Customer Service & Sales Support
Customer service is important in any business. ICBA stores must be able to contact vendor representatives and customer service staff. By the territories they serve, vendors need to provide their company contact information (territory, name, address, phone number, fax number and e-mail).
Vendors agree to offer the same price, terms and conditions to all ICBA stores. Prices are firm throughout the duration of the contract period. However, should the regular price of a contracted product be reduced, ICBA stores receive the benefit in price reduction as well.